Owns
a record store. CHECK.
Heads
a record label. CHECK.
Makes
all kinds of records. CHECK.
I
can think of no one better than Jack White to fly the flag for Record Store Day
2013, can you?
I
will let Ambassador White speak for himself, in his official Ambassadorial State
of The Union Address..
Years
ago someone told me that 1,200 high school kids were given a survey.
A
question was posed to them: Have you ever been to a stand-alone record shop?
The
number of kids that answered "yes" was... zero.
Zero?
How could that be possible? Then I got realistic and thought to myself,
"Can you blame them?"
How can record shops (or any shop for that
matter) compete with Netflix, TiVo, video games that take months to complete,
cable, texting, the Internet, etc. etc?
Getting
out of your chair at home to experience something in the real world has started
to become a rare occurrence, and to a lot of people, an unnecessary one. Why go
to a bookstore and get a real book? You can just download it.
Why
talk to other human beings, discuss different authors, writing styles and
influences? Just click your mouse.
Well
here's what they'll someday learn if they have a soul; there's no romance in a
mouse click.
There's no beauty in
sitting for hours playing video games (anyone proud of that stop reading now
and post your opinion in the nearest forum).
The
screen of an iPhone is convenient, but it’s no comparison to a 70mm showing of
a film in a gorgeous theater.
The
Internet is two-dimensional…helpful and entertaining, but no replacement for
face-to-face interaction with a human being.
But
we all know all of that, right?
Well, do
we?
Maybe we know all that, but so what?
Let's
wake each other up.
The
world hasn't stopped moving.
Out
there, people are still talking to each other face-to-face, exchanging ideas
and turning each other on.
Art
houses are showing films, people are drinking coffee and telling tall tales,
women and men are confusing each other and record stores are selling discs full
of soul that you haven’t felt yet.
So
why do we choose to hide in our caves and settle for replication?
We
know better.
We
should at least.
We
need to re-educate ourselves about human interaction and the difference between
downloading a track on a computer and talking to other people in person and
getting turned onto music that you can hold in your hands and share with
others.
The
size, shape, smell, texture and sound of a vinyl record; how do you explain to
that teenager who doesn't know that it's a more beautiful musical experience
than a mouse click?
You
get up off your ass, you grab them by the arm and you take them there.
You
put the record in their hands.
You
make them drop the needle on the platter.
Then
they'll know.
Let's
wake each other up.
As
Record Store Day Ambassador of 2013 I’m proud to help in any way I can to
invigorate whoever will listen with the idea that there is beauty and romance
in the act of visiting a record shop and getting turned on to something new
that could change the way they look at the world, other people, art, and
ultimately, themselves.
Let's
wake each other up.
Jack White has delivered limited edition vinyl releases each year on Record Store Day and on Black Friday, and this year he's taking it up a notch!
Make sure you visit your local independent record store on Saturday, April 20. You might just find yourself falling in love with records all over again!